Dr Hai Hua Zhang is one of those authors who writes deeply, lovingly and compelling about her topic from personal absolute must read for not only those who wish to succeed in doing business in China but for those who might simply be interested in understanding the essential frameworks of 21st century Chinese culture. 

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I have lived and worked in China for 12 years and read many books on China. This book is unique and insightful as it combines both Chinese and Western perspectives shared by two seasoned ‘China hands’.” 

Alistair Nicholas, Asia Vice President, Weber Shandwick


 The breadth, the insights, the sources which have been drawn upon are greater than I have seen in other works. For anyone wanting to understand how better to approach doing business in China – this book is a must. For those in diplomatic or political roles – it will be equally rewarding. For anyone just plain interested in exploring a history and a way of life which is woefully misunderstood – or not understood at all in the West – it will make fascinating reading – and it will make you THINK deeply! I recommend it wholeheartedly.

Alan Barrell, Entrepreneur in Residence, University of Cambridge Entrepreneurship Centre 


Why Invest in the West (pdf)